There are many approach to link building, and whilst some may cost more than others, there are very few that have such a good payoff when it comes to time versus the quality of the link that can be achieved.
What I mean by this is that, for example with blogger outreach, I can work to minimum metrics and place a high-authority link within a couple of weeks, but it the costs are quite high as I have to pay for multiple tools, pay my team to write content, and then no doubt spend time chasing the blogger if they miss the publishing deadline.
That’s not to say that blogger outreach does not work, just that there are a lot of moving parts to it.
With Help A Reporter Out, you can get by on the free version and place way higher-authority links than any blogger outreach campaign could dream of. I’m talking over DR60+ sites, and they’re regularly industry-leading or even large national sites that you’ve no doubt heard of.
With relatively little investment, you can get these types of links by having a HARO outreach process in place. Whether that’s outsourcing to someone offering it as a service like me, or training your team internally, so long as you have responses ready to go to the three emails sent out each day, you can work with a bit of a numbers game approach and start to land the high-authority links that your competitors simply cannot.
I won’t go on about the process too much, but for examples the links I’ve built with HARO and more on how it’s used, check out my guide on exactly how to use HARO for link building.
I’ve unknowingly been offering this type of link building as a service for years, and only recently thought to offer it as something that is standalone, in the same way that I’ve recently opened-up my blogger outreach service to agencies and businesses who are not already clients.
As you might have guessed, at this level it’s not just me working media placement and journalist outreach. I have a team of talented ghost writers and niche-specific experts who work with me specifically on HARO outreach and link building – here’s how the process works.
Please note that I use other journalist request platforms beside HARO, and I target national authoritative publications alongside huge niche publishers.
With this in mind, I ensure at least 50% of links that ‘count’ for your order are dofollow, but I cannot guarantee that all links will be. Many large publications will always add a nofollow attribute, and time and time again I’ve seen this to still have a positive impact for my clients.
So for example on an order of 8 links, you may get 4 dofollow and 4 nofollow. I will keep outreaching until at least half of your ordered links are dofollow.
If you are looking for dofollow links only then this is not the HARO service for you. I only ‘count’ Ahrefs DR60+ sites with 50k+ Ahrefs traffic. I have found this to be the best way of ensuring quality, and ‘counting’ nofollow links means I’m also not missing out on incredible link opportunities.
Note – I’ve been doing this for years and will prioritise websites that I know are more likely to provide a dofollow link attribute.
For example, GoBankingRates commonly provides dofollow, and Shopify does not.
However, if your site is in the tech space then a nofollow link from a DR90+ site like Shopify to your homepage is still very valuable.
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Using HARO has enabled my site authority to explode. Just have a look at the types of links I have to this site and you’ll see which ones stand out based on their authority and relevancy – if it looks like a HARO link, it probably is!
Here’s an example response to an article that was published the following week, with an Ahrefs domain rating of 78.
The request was related to content grouping, specifically looking for marketing and SEO responses.
For more on this process, I've put a video together on the topic:
Here are some of the common questions I get asked about this service and building these types of high-tier publication links.
If you’ve got any further questions, please don’t hesitate to reach out.
This process can take anywhere from 4-8 weeks to see links start to ‘land’.
I cannot guarantee when a batch will be finished, as we’re ultimately at the mercy of journalists and publishers.
If you think that your batch is taking too long then by all means we can refund you for the difference, for example if you’ve ordered 4 links and we’ve built you two within our ‘pass’ metrics, then we’ll refund you for the difference of the 2 outstanding, no hard feelings.
I try to work in batches, purely based on the number of responses that will be sent out across HARO and its alternatives each day. You won’t be charged for any links under Ahrefs DR60 and with less than 50k organic traffic monthly. It’s also likely that you may get over your allotted link amount – even though I stop outreach once the link order amount has been met, its likely that some of the more long-term deadlines and publications will go live. Extra links for you!
If you’d like a smaller number of links then I have also introduced pricing for x2 and x4 links, which can you see in the pricing table above.
There’s no ‘best’ way as all angles of link building have their merits, however it’s certainly one of my favourites when it comes to the levels of authority you can obtain from relevant sites.
As we’re working with a lot of content and replies each day, the pre-approval option is not provided on standard HARO orders. If pre-approval is required, I’d be happy to discuss a bespoke quote which would factor in the additional admin time for sending and potentially amending each reply.
I cannot guarantee whether your link will be follow/no-follow, or the anchor. It’s likely that your link will be a branded anchor to the homepage and will be a follow link, however ultimately this is up to the discretion of the publisher. If you require follow links only, HARO may not be the best option for you (and I’d be happy to discuss my blogger/publisher outreach services).
Please message me directly to discuss this service in further detail.
If you’re looking to drive some serious authority into your site over the long-term, then HARO is a fantastic option.
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