Freelance Digital PR Manchester

White Hat Link Building & Digital PR Strategies

It’s no secret that PR is the true way to build white-hat links. When analysing a site, search engines such as Google will always take into account the similarity between links across competitors as part of the many ways in which a sites’ ranking is determined in the search results. 

If your competition do guest posts, use citations, place links on forums, and do ego-bait tactics to get links and shares, how can you truly stand out? The answer is simple, but getting results is not easy. 

Digital PR is a strategy used to gain links on a national level, and to get coverage on industry standard websites with established sources of traffic and high domain authorities. 

My digital PR strategies involve a bespoke approach based on competitor link gaps with subsequent opportunites, PR-led content, outreach to appropriate sources and utilising tried and tested methods of outreach such as campaigns and press releases to ultimately build links from the sites that matter (and the sites that competitors cannot get links on). 

Take a look at my case studies for a few examples of how an integrated digital PR approach has helped my clients to rank their sites, often from a domain authority of zero and little to no on-page SEO or optimised content. 

Get in touch via the form below, and let’s have a chat about building links for your site (the proper way).