Serpstat Review – How good is this SEO platform?

SERPstat review

What is Serpstat?

Serpstat is a comprehensive SEO tool with various essential features to help you monitor website performance, including keyword positioning, backlink analysis, reviews page optimisation, reports, website crawling, and site audits. Serpstat also has an SEO checklist, so you can stay on track with actions following an audit while ensuring you’re not missing anything during your routine site checks. It also has additional features to support content marketing, link building and PPC campaigns.

Serpstat’s dashboard enables users to keep on track with all projects in one place, saving you the job of using multiple tools to access data for reporting.

This tool also has a competitor feature. The information provided in this feature uncovers new competitors, which of their content pages and keywords are performing well and where the gaps and opportunities are for you. You can also get industry insight and identify trends in search behaviour, new competitors, gaps and opportunities, and more.

Serpstat is a tool that can be used by any SEO specialist, whether you’re a large agency, a small in-house marketing team or a freelancer. It’s a fantastic choice for start-up businesses too. They offer a host of customer support options from training to video calls, exclusive Facebook groups and numerous articles, including white papers.

Did you know that Serpstat was originally a keyword research tool that evolved into an all-around SEO and digital marketing tool? 

Below is a list of key features and benefits to take advantage of while using this tool.



The main advantage to using SEO tools such as Serpstat is that you have all the core features required to monitor and improve website performance in one place – saving you time.

The main Serpstat features include:


Keyword Research & Monitoring

Serpstat has more than one keyword feature available, including keyword research and rank tracking.

The keyword research tool provides data on the terms you’re interested in, as well as suggested ones that you might not have considered. This is great for giving insight into search behaviour and where they are in their buyer journey. Also, you can delve deeper into search trends and seasonality, so you know when users are searching for specific things, helping you plan.

Serpstat also provides keywords based on your niche, making the tool more refined and tailored to your website and target audience.

Most keyword tools provide this data, including Google Keyword Planner, Ahrefs and SEMrush, but Serpstat gives data on keyword difficulty, helping you formulate realistic objectives. Also, it includes information on search terms suitable for content development – long-tail keywords, e.g., “what is keyword research”. These are great for blog creation, including FAQs.

The example below shows data on “baby book” and the competitors dominating the search results.



You can find some helpful information from Serpstat’s competitor feature for both SEO and PPC. This valuable data should help develop strategies and KPIs, including the type of keywords to target and content to create.

Various competitor features within this tool should be explored. One of them includes looking into your competitors’ traffic sources to see which sites are linking to them and the type of content created. Reviewing competitor links helps with attaining backlinks. You can contact the editors with a similar product that might be of interest or find out what they’re interested in publishing to create something unique.

This feature also reveals competitors’ target keywords, how they’re performing in the search results, and which ones are most valuable. Again, something that should always be considered to avoid missed opportunities. You can compare domains to see where the ranking gap is and analyse visibility and traffic trends.

You can be ahead of the game by analysing essential metrics and understanding where the downfalls are, so you can begin closing the gap. You can compare 18 metrics, including visibility, traffic, SEO/ PPC keywords, internal and external links, site authority and more. With the keywords, you can evaluate five factors: frequency, difficulty, cost, competition, and the number of results.

To review competitors, head over to website analysis – domain or URL analysis – competitors, put the URL, and a list of top-ranking competitors will appear with the following data.

We haven’t displayed the URLs due to confidentiality. Still, you can click on the number of standard and missing keywords, and it provided more information on the keywords, such as ranking comparison and lost and gained positions. This information is excellent, as you’ll want to learn more about why specific target keywords have changed position for your website and your competitors’.


Backlink Analysis 

Popular SEO tools, such as SEMrush, Majestic, Ahrefs and Moz, provide backlink analysis information. It’s critical to understand your website’s backlink profile against your competitors.

Ahrefs is great for finding broken and lost backlinks. These could be live links but are no longer accessible due to the page on your website not existing anymore. These are hidden gems and if the URL isn’t available, whether it’s because the product line doesn’t exist or a redirect has been put in place, contact the editor or site owner where the backlink was generated from and provide them with a new one. It’s a quicker way to attain a backlink from a reputable source.

Serpstat’s backlink tool examines links, anchors, link donors, identifies harmful links and monitors changes within your and your competitors’ link profiles. There’s a lot of valuable information that can improve website performance while building equity into your site, therefore, creating a greater brand presence online.

With Serpstat, their backlink feature will also review the quality of backlinks, analyse link building campaigns, including content marketing ones, and identify lost and new links, like Ahrefs.

The backlink quality and malicious links are vital. These links can cause more harm than good and often result in a hefty penalty from Google and other search engines. If you receive a Google penalty, you could have a long recovery road ahead. So, always ensure the backlink you’re trying to obtain is relevant to your website, and the site is reputable. Avoid spammy links.

From a competitor perspective, this feature gives you information on their link donors, so you can see where the links are coming from, opening up new opportunities. Also, you can get a list of anchors used in your competitors’ backlinks so that you can capitalise on them.  

As you can see from the screenshot below, there’s a lot you can find out about your website’s and your competitors’ backlink profile.



You’re probably already aware of the importance of website audits. We can’t stress enough how essential they are, as it’s these audits draft out the strategy by identifying issues that are problematic and need repairing asap.

Serpstat offers technical SEO sites and page auditing features.

The site auditing feature identifies technical issues that can impact website performance. Like most auditing tools, Serpstat’s issues are rated in priority order, along with recommendations for fixing them. This is great if you wanted to provide clients with more information, so they can understand what the issue is, the impact it’s having and how you’re going to resolve it. The problems it pulls out are standard amongst other SEO tools, including SEMrush and Screaming Frog, including status codes, meta tags, missing page titles, indexing, HTTPS certificate issues, Hreflang, redirects, markup issues, page speed and more. You can also schedule audits and receive regular reports, which is handy if you want to stay organised.

The page audit verifies page errors almost immediately and provides recommendations on how to rectify them. You can also use this feature to review competitor pages and how well their pages have been optimised.  

Likewise, the page audit reviews loading time and optimisation with the site audit, including after an update has been made. Serpstat page audit is great if you have a problematic page on your website and you’re struggling to find out why it’s underperforming.

So, if you want to dive deeper when comparing specific pages with competitors, Serpstat’s page audit feature is a fantastic way to do it. If you want an independent technical SEO audit from an SEO consultant using multiple tools and checks, then by all means drop me a message! Shameless plug there, sorry… On with the review… 


Top 5 Benefits of Serpstat (and why you should give it a try)

1. All-encompassing SEO Tool

The biggest benefit to Serpstat is that it’s an all-encompassing SEO tool that allows you to search, track and benchmark keywords with competitors. You can perform technical SEO and page audits to identify issues and recommendations on how to fix them.

You can compare website performance with competitors and review your URL’s backlink profile while monitoring campaign links and producing bespoke reports. So, having a tool that pulls all the main SEO features into one device should, in theory, be less time-consuming and more cost-effective. It makes it easier to monitor website performance on one tool, whether that’s tracking a keyword, reviewing a newly optimised page or monitoring a backlink campaign.


2. Customer Support

When highlighting the benefits of SEO tools, we don’t just want to talk about the cost and have everything you need in one tool. Tools that stand out are the ones that offer additional perks, including customer support – and we’re not just talking about a 24-hour hotline. No, we’re referring to having a dedicated team or person supporting your account.

Serpstat offers the standard customer service plus online chats, video and phone calls, and training. The training benefit is excellent. They offer online and offline 1-to-1 training, so you get full use of the tool and use it correctly. It’ll also help build your SEO knowledge, regardless of how many years of experience you have. It’s a benefit that we recommend taking advantage of.


3. Private Facebook Group

Continuing with the level of support Serpstat provides its customers with, another standout benefit is the opportunity to join their private Facebook group. Why is this a benefit? Because it means you can meet and talk with the Serpstat team and other members from various industries to share insight and learn new things.

You could chat with developers – which is great if you want to understand the technical audits in more detail and listen to niche industry leaders.

So, if you’re a Serpstat customer, be part of their Facebook community today.


4. Easy to Use

Having an all-in-one tool makes your day-to-day tasks more manageable. You don’t have to switch between tools to create reports and documents – this can be annoying, but it also has its advantages, as sometimes using one tool can miss things.

Working on a single dashboard makes it easier to navigate between the features, and Serpstat doesn’t overcomplicate the appearance or functionality, as some bigger SEO tools do. The information provided is relatively easy to digest, and the data it provides is quick. You have everything you need on one page.


5. Create Task Lists

This is great! With Serpstat, you can create your task lists and tick them off when complete, making your workload more manageable.

You can monitor ongoing projects and tasks and plan SEO tasks, whether that’s for you or your team. It’s a great benefit if you work as part of an SEO team. Everyone can manage their workload more effectively and refer tasks to specific features within the tool or recent updates, e.g., newly optimised page, scheduled audits, new backlink campaign etc.


Review Summary

Serpstat is a fantastic SEO tool if budgets are small or you want something that will help manage your workload better.

A comprehensive SEO tool will save you money if you’re looking to use one tool due to budgets. There are various pricing packages available, ranging from $55 to $499 p/m. Although $500 a month sound excessive, if you’re relying on one tool to cover audits, keyword research, reporting, competitor and backlink analysis, and more, then it’s a bargain. Compared to other tools out there, Serpstat has a friendlier price tag.

One of the features that we didn’t mention earlier is the PPC one. Although Serpstat is primarily focused on SEO, it has PPC benefits, which support keyword targeting, bidding, performance, competitor review, and more. It’s worth remembering, especially if you want to introduce a multi-channel marketing approach within the business. SEO and PPC do compliment each other.

The data provided is from the search engine giants, such as Google, so you don’t need to worry about wrong information. However, like any SEO tool, there may be discrepancies, particularly with keyword research, so refer back to Google’s Keyword Planner if you’re ever in doubt. Please don’t forget to use Google Analytics and Google Search Console.

So, if you’re not using Serpstat, try it out. They have a free option available, so you have nothing to lose. If you currently use it, let us know your thoughts on it and any hidden gems you found that might be useful.

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