It’s all great having a beautifully designed and structured website, but if no one can see it, then it becomes pretty useless. That’s where your SEO (Search Engine Optimisation) comes in – to help get your website found and stay that way! One of the most significant elements of making sure that happens is the correct use of keywords.
No matter what your business does or provides, ensuring you have the right keywords is essential in landing on the first page of Google and knowing which ones are old and need changing is all part of the keyword research and ranking process.
The way to correctly measure this and make sure you are using the correct keywords is by using a rank tracker tool.
Why Do You Need A Keyword Rank Tracker For SEO?
Before we get into all the different rank tracker tools, let’s talk about why it is so essential to track your performance. To put it simply, having a successful SEO strategy means that you can understand and follow your SEO performance.
If you have excellent performing SEO, you will be much more likely to rank higher on Google, which in turn means more clicks and consumers on your website. One of the main ways to get that to happen is by making sure you are using the most important keywords.
Identifying New Keywords
Part of using a tracker tool to your advantage is that you can sometimes identify new keywords and different ways to use them. For example, switching from a plural to a single word or switching the order in which the keywords are used can significantly affect and improve your ranking and competitiveness.
The same goes for finding keywords that don’t work anymore and are not trending or valuable to your performance.
Tracking Traffic Drops & Algorithm Changes
Another reason it is crucial to track your performance with a rank tracker tool is so we can keep our eye on Google. We all know how temperamental traffic drops are and the forever evolving Google algorithm is.
Making sure to stay ahead of that curve by being fully aware of any search engine changes that could affect your ranking and any significant changes to the algorithm will give you a better insight into which keywords to use and which ones are likely to provide you with the most traffic.
Why Should I Use Rank Tracking Software? And Should I Be Paying For It?
A rank tracker tool will allow you to automate and build reports more accurately and in a scaled way so you can easily do it yourself, rather than paying someone else to do it for you. A rank tracker tool will gather the information that you need and isn’t biased in any way to using specific keywords.
There are many different ones out there in the market that can help you, depending on your needs. But let’s take a look at the best ten rank tracking software out there at the moment:
1. Google Search Console
Google Search Console is incredible because it is free. For the amount this tool does, it is a bargain for anyone looking for a reliable rank tracking software that isn’t overly complicated.
Google Search Console helps you maintain and monitor your site’s performance on Google search results. It can help you find different opportunities to improve and alert you to any issues that you need to fix that may affect your website’s performance.
With Google Search Console, you can also check different metrics like speed, usability and visual stability that could also impact your search ranking, as well as find and evaluate new keywords to help you rank.
2. Ahrefs
Rather than working alongside all online media, Ahrefs is a speciality tool for SEO. It is able to give you precise and in-depth information for everything you need for your SEO, from backlink checks to site audits to all-important rank tracking.
This rank tracker tool will help you to identify and track very specific keywords. Then you are able to compare those keywords alongside your competition; with a click of a button, you can automatically be given insight into how to quickly and effectively improve your keyword ranking and the performance of those new keywords.
Ahrefs is not free to use and can cost around $90 per month, depending on what you need it for. This tool is an investment that will allow you to gather and keep information over a long period of time, helping you keep track of your website’s progress towards your goals.
3. SEMrush
Unlike Ahrefs, SEMrush is able to give you access to a variety of different tools across a wide range of other online media, from search engines to internet marketing to even tracking your social media performance! But when it comes to rank tracking, Semrush has your back.
With three easy steps, Semrush will let you track your keyword performance without the complicated jargon that may be associated with other tools.
First, it will track your rankings based on your keywords and the ones that your competitors use every day.
Second, they will let you know the right way if the keywords you are using are volatile to your overall rankings and what you can do to fix that.
Third, you can filter and find out which websites have the most successful keywords in your area and use that information to your advantage.
Semrush costs around $99 per month, and that depends on what you want to use it for. Although higher in price range, Semrush is a tool that is renowned for its accuracy and reliability.
4. SERPWatcher by Mangools
SERPWatcher is unlike its other rank tracking competitors in the way that this tool is designed to help the underdog, the new business or the freelancer. For any small business that needs help online, SERPWatcher is the rank tracking tool for you.
Although basic in its design, it is comprehensive in its wide range of SEO tools that are designed to help you find your way around ranking successfully online with easy to use instructions.
SERPWatcher even gives you daily updates on how your website is doing and shows you different keywords that are ranking locally and how this might change from region to region. Best of all? It has a free trial! So you don’t have to worry about investing in something before trying it out first.
But if you do love it and it works for your business, then it is just $30 per month depending on what you’re using it for, which is very affordable for any starter businesses out there not looking to spend a load of money.
5. AccuRanker
AccuRanker is purposefully designed as rank tracking software. If you already have SEO tools coming out of your eyeballs and are just looking for a tool that will help specifically deep dive into everything to do with keyword ranking, this is the tool for you.
This tool will give you all the information you need to make an informed decision on your next moves by using new keywords and changing them accordingly, but AccRanker will also give you comprehensive data points and competitor analysis to help provide you with that head start over your competition.
AccuRanker is priced from around $109 per month; depending on the size of the site you need to optimise and track your keywords. This is a great additional tool to your SEO toolbox at a reasonable price!
6. Pro Rank Tracker
Marketers around the world say that this rank tracking software is probably one of the best algorithm based rank tracking tools out on the market. That is quite a big claim, but this tracker does have two significant features that would allow you to believe that it is true.
First – Pro Rank Tracker is 100% cloud-based, meaning no matter where you are in the world, you can access this tool and check your keyword ranking; whether that is on a beach in Hawaii or in a log cabin in Yosemite, you can have complete access and you don’t have to load anything onto your computer.
Second – Pro Rank Tracker is an app that fully supports all major European Languages making this tool accessible to everyone. It is an especially attractive tool for companies in countries with a demographic in Latin America or Western Europe.
Pro Rank Tracker gives you a tool that would typically cost you thousands of dollars per month to use at a tiny $13.50 per month, depending on what it is you want to use this tool for. This software is an absolute steal and will make your keyword tracking so much easier!
7. Nightwatch
Like Jon Snow, join the Nightwatch and get the ultimate rank tracker software that is specifically designed for people looking for location-specific rankings. Nightwatch will give you access to the best local ranking information in your area, but that’s not all it can do.
Nightwatch is able to give you a wide-angle view of any “decaying content” but also helps you find “low-hanging fruit” ranking opportunities. This means if your competitor is showing any weakness in any specific areas, Nightwatch will be the first one to notify you so that you can make the necessary changes.
Nightwatch is also designed in a way where all your data is segmented, so you can easily see what your strengths are regarding ranking and tracking your performance. It will also help you to identify any potential weaknesses on your website and areas you can improve on.
Priced at around $24 per month, Nightwatch is perfect; whether you are a new business looking for a new tool or a seasoned website just looking for an extra tool for your SEO bank, it is affordable for everyone.
8. Wincher
Powerful but extremely simple and easy to use, this rank tracking tool is perfect for quickly checking your SEO progress, with one of its main features being keyword research! Wincher is designed to track your rankings and gives you daily and on-demand ranking data whenever or wherever you need it.
With Wincher, you are also able to not only keep an eye on your performance and ranking, but you can get detailed information on your competitor’s keyword ranking and any areas that they have missed that you can jump on.
Wincher is the perfect tool for those looking for powerful, reliable software that is very simply designed and will allow you to cut costs and increase your traffic. Priced at $25 per month, depending on what you are using it for, it is an excellent price for such a powerful tool!
9. RankRanger
RankRanger is designed with you in mind entirely. This tool is packed to the brim with custom features that will help you with your personal ranking and tracking goals rather than giving you a pre-determined menu of information that may not be relevant to what you need.
RankRanger tells you what you want, and the information you need and therefore saves you loads of time scrolling through hours of information that may not serve you. You can also use it on a wide range of search engines so you can monitor your progress no matter what search engine you use.
This rank tracking software will also comprehensively analyse your performance against your competitors, finding you new ways to rank higher and improve your performance on any device, in any location.
Priced at around $79 per month, this is one of the more pricier tools on the market, but with its broad scope of possibilities in helping you and your business, it is definitely worth the investment.
10. Advanced Web Ranking
Advanced Web Ranking (AWP) is the old rank tracking tool badass with around 19 years of ranking under its belt; this tool knows what it’s doing. Not only can they track more search engines than any other tool on the market, but they also operate in 170 countries worldwide.
No search engine is too small for AWP; even search engines like Amazon Marketplace are covered and tracked. What makes this software different from the rest is that it will look for the actual visibility of your product or site, rather than just its position.
This tool can be used by everyone but is best for Amazon sellers or eCommerce websites. AWP will let you know where you are strongest ranking wise but will also show you where you can improve and will alert you of any activity from your competitors that will help you stay ahead in the ranking game.
Priced from $49 per month, depending on what you are using it for, this tool is perfect for thriving businesses needing a reliable ranking and tracking tool at an appropriate price point.
Final Thoughts
These are just some of the best rank tracking software out there on the market, and there are plenty more that you can try out and have a go with. At the end of the day, it’s about what best suits you and the success of your business overall and staying ahead of the ranking curve.
There are many that are priced at different ranges, from free to affordable to the more expensive options, so make sure to evaluate and do your research on what that tool actually delivers before you start paying for something that won’t help you out in the long term or give you all the elements that you need to track your ranking performance accurately.
