Case study
142% 6 Month Organic Increase In Enquiries For A White Label Travel Client
Case study
The below is a summary of the first 6 months of work with a white label client in the travel space. This work is done via a large agency, of which I currently assist their team as a fractional SEO lead.
This has been a fantastic project to work on because of the scope of the authority that this site currently has, and how under-utilised it was within the current build at the start of the SEO activity.
This meant starting with a full SEO and AI audit (like I would with any project), then:
2025 - Present
Private
Keyword Research, Technical SEO Auditing, SEO Roadmap, White Label SEO, Content Strategy, AI SEO, Fractional SEO Lead
results
And, more importantly, a 142% increase in organic enquiries stemming directly from a joined-up effort of technical SEO, strategic content development, audience targeting and on-site behaviour analysis (with a strong internal link and CTA focus based on top performing content), as well as emerging must-haves from the AI side which also feeds into organic visibility increases outside of the website (video being a main priority).
Whether you’re looking for a technical SEO audit service, or simply want to learn more about what SEO consultancy for an eCommerce site entails, I’d love to chat. Drop me a message or call me directly.
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James Taylor SEO trading as Dispense Digital Limited.
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Jutland House, Jutland Street, Manchester, M1 2BE